Why outsource your requirement?

Studies show that nearly 20% of companies in the US are already using outsourced contractors, and for good reason. By outsourcing, you can significantly reduce overhead costs associated with hiring, training, and maintaining an in-house team.

Not only does outsourcing provide access to a global talent pool, but it also offers cost-effective solutions that result in high-quality work. With the release of new technological innovations, collaborating with colleagues or freelancers from anywhere in the world has become easier than ever before. 

Take the example of OpenAI, a leading AI company and creator of ChatGPT.  According to a recent report (January 2023), they employ around 1,000 outsourced contractors from Latin America and Eastern Europe for data labeling and programming roles, and even hired a firm in Kenya for content moderation on their platform. This not only allows OpenAI to benefit from a wider pool of talent, but also reduces their overall labor costs

By outsourcing, you can focus on your core business operations while reducing overhead costs associated with maintaining a large workforce. Additionally, outsourcing allows you to scale your business without the need to hire additional staff, which can be particularly useful during seasonal fluctuations or during periods of rapid growth.

Commonly, companies choose to outsource digital marketing services such as search engine optimization (SEO), social media management, content creation, and online advertising. It's essential to note that the decision to outsource varies based on the specific needs and strategies of each company.

Here are a few examples of companies that have outsourced digital marketing or specific components of it:

IBM: IBM has been known to outsource various digital marketing functions to streamline its operations and focus on its core competencies.

P&G (Procter & Gamble): P&G, a consumer goods giant, has outsourced parts of its digital marketing initiatives to leverage specialized expertise.

Unilever: Similar to P&G, Unilever has outsourced certain digital marketing functions to external agencies to enhance its online presence.

McDonald's: McDonald's has outsourced elements of its digital marketing strategy, including social media management and online advertising, to external agencies.

Microsoft: While Microsoft has an internal marketing team, it has also collaborated with external agencies for specific digital marketing campaigns and initiatives.

So, if you’re looking to increase profitability and reduce costs, outsourcing may be the solution you need. Contact us today to find out more about how we can help your business grow.